The Role Of Emoticons In Social Media

Emoticons make it easy for people to chat on the various social media platforms. Instead of having to literary explain how one is feeling, people can simply use an emoji that depicts how they feel e.g. if one is happy, then they can simply use 🙂 without having to use the words “I am happy”

In a way, various social media platforms such as Facebook have really propelled the use of emoticons in the 21st century. WhatsApp in particular has really boosted the use of emoticons and smileys throughout the world.

With over 30 billion whatsapp messages being shared on a daily basis, you can be sure emoticons make a big chunk of the information being shared on a daily basis.

It would be good to also mention that emoticons have also undergone a sort of a metamorphosis i.e. whereas the earlier forms of emoticons only include a smile or a sad face, today they are hundreds if not thousands of emoticons being used in the various social media channels or platforms e.g.  Facebook, Twitter, LinkedIn, WhatsApp, Instagram, etc.

Fortune 500 companies are also making use of emoticons in their marketing channels. They use them because they recognize the fact that people tend to easily internalize information that contains emoticons since they are accustomed to seeing them in social media e.g. a company might use emoticons in their Facebook ads to generate more buzz; people will tend to interact with their content since it looks natural instead of like an Ad.

In addition to social media, emoticons are now being used in emails as well e.g. colleagues in the business world use them when sending out “friendly” emails between each other. This also includes emails among groups.

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